Beat the Heat

Beat the Heat

Stay Cool While You Sleep An Unbearable Heat Wave Heat can sometimes be extreme, such as in the 2003 European Heat Wave, which caused thousands of deaths, especially among the more vulnerable – the elderly, those with impaired health, and those too poor to afford air...
The Essential by Casper Sleep

The Essential by Casper Sleep

Casper Sleep’s Economy Model Economy Models A few of us may remember when the Volkswagen Beetle became popular, when Ford introduced the Pinto, then the Maverick, Chevrolet brought out the Luv pickup, and Ford the Courier. These were economy model vehicles, sharing...
The Casper Mattress

The Casper Mattress

Also known as “The Disrupter” The Disrupters When The Casper Mattress and Yogabed were put on the market in 2014, “The Disrupters” soon became a nickname for these upstarts. They joined Tuft & Needle (T&N) and BedInABox (BIAB) as online only mattresses,...
The Wave

The Wave

Casper Sleep’s “Groundbreaking Mattress” 1 to 3 Casper Sleep has expanded their offerings from one mattress to three. On either side of the latest version of their signature model, the Casper Mattress, are the Wave and the Essential. A clue to their relative standing...
Boyd Sleep

Boyd Sleep

From Waterbeds to a Diversified Product Line A Student’s Project In 1977, waterbeds were popular, and they were gaining market share at the expense of innerspring mattresses.  A college business student named Dennis “Denny” Boyd devised a business model for one of his...