Casper Sleep

Casper Sleep

Casper Sleep: The Upstart   Casper Sleep is best known as the shaker-upper of mattress marketing, the company that sparked the current mattress-in-a-box trend. It is not the first firm to sell mattresses that have been compressed, rolled, vacuum-packed and put...
Snuggle-Pedic Mattress

Snuggle-Pedic Mattress

Snuggle-Pedic Memory Foam Mattress Review The Mattress That Breathes with Kool-Flow Ultra-Luxury Bamboo Cover The Snuggle-Pedic mattress was developed by Dr. Rick Swartzburg, a doctor of Chiropractic medicine, to address a growing need in the market for more quality...
The Casper Mattress

The Casper Mattress

The Casper Mattress One of the “The Disrupters”   When The Casper Mattress and Yogabed were put on the market in 2014, “The Disrupters” soon became a nickname for these upstarts. “The industry is growing at 3 or 4 percent (a year), and almost all of...
Dreamfoam iPedic Collection

Dreamfoam iPedic Collection

Origin of the iPedic Memory Foam Collection   When Brooklyn Bedding launched DreamFoam Bedding (DFB) as its online brand, the new models bore the Ultimate Dreams tag. This grew to 12 models. In four of these, the tag was abbreviated to UD. In the middle of 2018,...
DreamFoam Brooklyn Bedding 2018 Update

DreamFoam Brooklyn Bedding 2018 Update

Dreamfoam by Brooklyn Bedding Change in the DreamFoam Lineup Dreamfoam Bedding has restructured its mattress portfolio. At the time Brooklyn Bedding gave DreamFoam its own website, all DreamFoam mattresses except the two Arctic Dreams models were labeled Ultimate...
What Is a Boxed Bed?

What Is a Boxed Bed?

Boxed Beds 2018 Update   A boxed bed, commonly known as a bed-in-a-box or mattress-in-a-box, is a mattress which is compressed, sealed in plastic, rolled, and fitted into a box for shipping by regular package carriers such as FedEx and UPS. Since 2014, the...
Serta Gel Foam & Memory Foam Mattresses

Serta Gel Foam & Memory Foam Mattresses

Serta, a Company Known for Innersprings   Serta, founded in 1931, established its reputation with innerspring mattresses, beginning with Bonnell coils, then the standard coil type in mattresses. At this time, offset coils, invented by Frank Karr in 1926, were...
Casper Sleep Shop

Casper Sleep Shop

Casper Sleep Shop Point & Click Plus Brick & Mortar The Disrupters In 2014, Casper Sleep and Yogabed shook the mattress industry. Joining Tuft & Needle (T&N), which started two years earlier, each sold a single mattress model online directly to...
How Mattresses Got Online

How Mattresses Got Online

Changing the Way Mattresses are Marketed Introduction Mattresses sold online and shipped by FedEx and UPS are popular. For young people now reaching adulthood, this is business as usual – the way things have been done. This is actually a new trend, ignited by new...