Casper Sleep Shop

Casper Sleep Shop

Casper Sleep Shop Point & Click Plus Brick & Mortar The Disrupters In 2014, Casper Sleep and Yogabed shook the mattress industry. Joining Tuft & Needle (T&N), which started two years earlier, each sold a single mattress model online directly to...
How Mattresses Got Online

How Mattresses Got Online

Changing the Way Mattresses are Marketed Introduction Mattresses sold online and shipped by FedEx and UPS are popular. For young people now reaching adulthood, this is business as usual – the way things have been done. This is actually a new trend, ignited by new...
Brooklyn Bowery

Brooklyn Bowery

Brooklyn Bowery: Entry-Level Mattress   What’s in a Name? When Brooklyn Bedding (BB) launched an online mattress, they defied the convention of other established bedding manufacturers who established a new brand for their boxed bed model(s) – such as GhostBed by...
Beat the Heat! Stay Cool While You Sleep.

Beat the Heat! Stay Cool While You Sleep.

An Unbearable Heat Wave   Heat can sometimes be extreme, such as in the 2003 European Heat Wave, which caused thousands of deaths, especially among the more vulnerable – the elderly, those with impaired health, and those too poor to afford air conditioning, fans,...
Do Smart Beds Really Help Us Sleep Better?

Do Smart Beds Really Help Us Sleep Better?

Smart Beds: Do You Need One For A Better Night Sleep? The Cyber Sleep Era We should have expected this, since so many other areas of life are being digitized. Cyber monitoring and management of business and industry has been extended to our vehicles and our phones,...
Cyber Sleep: The Era of Smart Beds

Cyber Sleep: The Era of Smart Beds

Smart Technology: The Era of Smart Beds All around us we have smart technology. Our smart cameras have auto-focus, auto-exposure, and auto-zoom. They recognize faces and snap the shutter for a smile. We drive smart cars, talk on smart phones, and some of us live in...
Boyd Sleep Memory Foam Mattresses

Boyd Sleep Memory Foam Mattresses

On the Leading Edge of Specialty Sleep   In 2017 Boyd Sleep became the new name for Boyd Specialty Sleep. This was more than a cosmetic change, an aesthetic streamlining of the name and logo. It reflected a real change in Boyd’s product lines. With the inclusion...
Boyd Sleep

Boyd Sleep

From Waterbeds to a Diversified Product Line   A Student’s Project In 1977, waterbeds were popular, and they were gaining market share at the expense of innerspring mattresses.  A college business student named Dennis “Denny” Boyd devised a business model for one...
Air-Pedic 1200

Air-Pedic 1200

Since mid-2018, the Air-Pedic 1200 mattress has been discontinued.   Air-Pedic 1200 by Selectabed The Ultra-Luxury Airbed At 13 inches high, the Air-Pedic 1200 is not the highest adjustable airbed by Air-Pedic (a brand of Selectabed), but it is billed as the most...