Review of a Best-Selling Body Pillow

Leachco Logo

 “The mother of all pregnancy pillows”

Snoogle® is the original body pillow by Leachco, a family business located in Ada, Oklahoma. It was designed by Jamie Leach, a registered nurse, as a pregnancy (maternity) pillow. Leachco calls Snoogle “the mother of all pregnancy pillows®,” apparently claiming it as the first in this sub-class of body pillows.

Top Seller

Amazon tags the Leachco Snoogle Total Body Pillow as the “#1 Best Seller in Body Pillows.” With 8,496 customer reviews as of 12/31/2017 (7,757 Verified Customer Reviews-VCRs), it is far ahead of Leachco Back ‘N Belly Contoured Body Pillow (3,227), Snuggle-Pedic Shredded Bamboo Combination Memory Foam Body Pillow With Kool-Flow Cover (3,658), and Aller-Ease Cotton Hypoallergenic Allergy Protection Body Pillow, 20″ x 54″ (1,444) [the Coop Home Goods Total Body Pillow (994) would qualify if it had 6 more reviews]. However, its average customer rating of 4.3 of 5 stars is less than that of the Snuggle-Pedic (4.7) and the Coop (4.5), and tied with the Aller-Ease (4.3). The higher sales can be attributed to the demand for maternity pillows and to the prior introduction of the Leachco Snoogle and its longer time in this niche market.

Table 1: Top-Rated Body Pillows on Amazon

Top-Rated Body Pillows on Amazon
with over 1,000 reviews (as of 12/31/2017)

Rank

overall

Pillow Shape Manufacturer Average Rating Number of reviews Price
1 Body Pillow by Snuggle-Pedic I Relief-Mart 4.7 3,658 $69.99
2 Leachco Snoogle Total Body Pillow J Leachco 4.3 8,496 $59.00
3 Aller-Ease Cotton Hypoallergenic Allergy… I Aller-Ease 4.3 1,444 $26.02
4 Leachco Back ‘N Belly Contoured Body Pillow U Leachco 4.2 3,227 $71.16
5 PharMeDoc Full Body Pregnancy Pillow – Baby… C PharMeDoc, sold by Doctors-Deals 4.0 1,160 $44.95

 

The Pillow

The Leachco Snoogle Total Body Pillow (Original) is shaped like a semi-serif capital J. Its dimensions are 60″ x 24.8″ x 7.2″, and it weighs 3 lbs. It is filled with polyester fibers and covered with a polyester liner and a poly-cotton cover.

Snoogle Total Body Pillow Original

Snoogle is now not just one pillow, but a family of pillows. This model (the Original) is a variation of the first, the Basic. As can be seen in the cart below, the variations are classified by the type of cover: Basic is not removable, Original is sham-style (open at one end) and removable, Chic is a zippered removable cover. They also differ in the default cover fabrics. For Basic and Original, it is a blend of 65% polyester and 35% cotton with the all-cotton option. With Chic, the cotton is standard and the blend optional, with variation for the cotton (jersey, organic, t.c. 300). These are listed separately by retailers.

Table 2: The Snoogle Family

Meet the Snoogle Family

family name:

fabric:

cover:

The Basic

65/35% polyester/cotton

Non-removable cover

The Original

65/35% polyester/cotton

Sham-style removable cover

The Chic

100% cotton or cotton-blend

Zippered removable cover

The Chic Jersey 100% cotton jersey or cotton-blend

Zippered removable cover

The Chic Organic 100% organic cotton

Zippered removable cover

The Chic Supreme 100% cotton 300 thread count

Zippered removable cover

Third Highest Rating

It may seem odd that the top seller in body pillows has a lower rating than two other top-selling body pillows and is tied with a third. One reason may be that it is a specialized design (maternity), while the other three have the basic I-shape.

Body pillows in J, C, and U shapes will be less suitable for some users and more suitable for others, which accounts for the large number of pregnancy pillow models by Leachco. The extra bulk makes these pillows harder to handle and separates sleeping partners. Also, removable covers are harder to put back on, a drawback mentioned in several of the positive Amazon reviews.

Inside the Pillow

Another reason for the difference in ratings between the Snoogle and Snuggle-Pedic body pillows may be in the fillings. The Snoogle is stuffed with polyester fiber fill, as are the other Leachco body pillows, while the Snuggle-Pedic is filled with shredded memory foam. A survey of body pillows on Amazon with over 100 verified customer reviews shows that those with shredded memory foam average higher customer ratings than those with other fillings, including polyester.

Polyester fill fiber (poly-fill) and shredded memory foam are called “down alternative” materials, because they are soft and shapeable, but do not flatten out quickly. They are also breathable. However, poly-fill tends to become lumpy, especially after machine washing. Shredded memory foam is easier to shape and less likely to lump. It also has the conformability of cut or molded memory foam, but cooler, making it preferable over blocks of memory foam in pillows.

On the Pillow

The Snoogle Total Body Pillow has a cover and a liner. The liner is 100% polyester, while the cover fabric is 65% polyester and 35% cotton, as are the covers of most other Leachco pillows. Optional is OrganicSmart®, with both cover and liner made of 100% organic cotton.

By contrast, the covers of Snuggle-Pedic and Coop Home Goods body pillows are blends of polyester and bamboo-derived rayon. 65/35 poly-cotton is a common apparel fabric blend, familiar to those who shop for and select clothes and sheets, so it is a natural choice, especially for pillows designed by a mother. The polyester/bamboo rayon blend is used on pillow casings and mattress covers for its breathability, moisture wicking, and silk-like feel. A quick survey indicated that for pillows with the same inner content, those with rayon (including bamboo rayon) in the covers tend to have higher ratings (but this needs closer examination).

What Customers Say

Of the 8,496 customer reviews, 6,859 (80.8%) were positive (4-5 stars), 717 (8.6%) were neutral (3 stars), and 920 (10.6%) were negative (1-2 stars).

Excerpts of positive reviews:

(1) I purchased this pillow for my Pregnant Wife for Christmas. She absolutely loves it and will not sleep without it. Seriously, the complete change in her mood cannot be over stated.  (written by a husband)

(2) Great size and moves enough so you can grow into it. (written by a mother)

Excerpts of negative reviews:

(1) It flattened quickly and the cover is extremely hard to replace back on after a wash. I feel like this was more money that I should have spent for a pillow that only lasted a short couple of months.

(2) Waste of my money and effort to travel with it… bulky and uncomfortable. Not wide enough (for my liking) under my head and the rest just feels stiff. Went right back to using multiple pillows… maybe I will return to it once I get bigger.

There is no direct review of Leachco products on Yelp, therefore no numbered score. There is, however, a complimentary remark about the Snoogle within a bad review of a local Babies ‘R Us store: “I do love the one [pregnancy pillow] I got, which is a Snoogle Leachco Brand.” She was disappointed with the store’s customer service, but was satisfied with this item.

Evaluation

The Snoogle Total Body Pillow by Leachco is demonstrably a good buy for the intended market (expectant mothers). It is a very commendable design by someone without experience in the bedding industry who initially relied on home sewing techniques. It is also well-made, as evidence by the 81% positive response. Even well-made products have some defects slip through.

The reasons for not using shredded memory foam are not stated, though it is a known material to home sewers, but Barry Cik, the founder/CEO of Naturepedic, avoids memory foam because of the chemicals used in its formulation. However, consumer response points to better performance by shredded memory foam than by polyester fiber.

Final Rating

We calculate our ratings in accordance to our Verified Review Policy.

The Leachco Snoogle Total Body Pillow has an average VCR rating n Amazon of 4.29. Consumer Search rated this as the best body pillow for pregnancy.

Table 3: Amazon Ratings of Leachco Snoogle Total Body Pillow

Ratings Distribution
Snoogle Total Body Pillow®

Number of Stars

Number of Ratings Percent  of Reviewers

Total Star Points

VCRs

5

4,930

65.08%

24,650

4

1,190

15.71%

4,760

3

651

8.59%

1,953

2

416

5.49%

832

1

388

5.12%

388

4.30

7,575

100.00%

32,583






 All Reviews

5

5,478

65.00%

27,390

4

1,381

16.00%

5,524

3

717

8.00%

2,151

2

480

6.00%

960

1

440

5.00%

440

4.29

8,496

100.00%

36,465

Leachco Snoogle Total Body Pillow (Original)

$59.00
Leachco Snoogle Total Body Pillow (Original)
8.6

Customer Review Ratings

8.6/10

Pros

  • Large enough
  • Flexible
  • Versatile
  • Affordable

Cons

  • Herd to replace cover
  • Head too narrow for some
  • Too big for two sleepers on many beds
  • Can flatten